Land O'Lakes: Uncharted Waters

Land O'Lakes, a member-owned agricultural cooperative, raised awareness of the world's limited water supply by launching a microsite and social campaign at the SXSW conference in the US.

Campaign details

Advertiser: Land O'LakesAgency: Exponent PR

Simply put, there is limited usable water on Earth; only 1% is available for human use. And as our population increases to more than 9 billion by 2050, farmers will be tasked with feeding more people than ever with no more than the 0.7% of the global water supply that they use today.

That's a big challenge. And an opportunity for Land O'Lakes and its agriculture division, WinField United, to get retailers, farmers and consumers talking and collaborating. As one of the few organizations that truly has a stake in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands