Land O'Lakes: Pin a Meal. Give a Meal: Turning a mission into a movement to help fight hunger

Land O'Lakes Dairy, a premier agribusiness and food company in the US, used PR to launch its Pin a Meal Give a Meal campaign and spread stories of those suffering from hunger.

Campaign details

Advertiser: Land O'LakesAgency: Exponent

Situation Analysis

While hunger is one of the biggest issues we face in America, it's nearly invisible. We don't see the needs of people in our own communities, our own neighbors. We don't know their stories. So we don't get involved.

The first step toward ending hunger in America is to give a voice to the people who know it firsthand, to allow them to tell their own stories. That is what Land O'Lakes set out to do.

Land O'Lakes is a food and agriculture company owned by thousands of farmer-members....

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