Advertiser: KRUK Romania
Brand: KRUK Romania
Agency: MSL Group, The Practice
Why does this campaign deserve an award?
Eleanor Roosvelt said: "You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do."
This campaign talks about the courage of a company and its clients to talk about a subject that everybody considers taboo. KRUK Romania assumed the mission to speak openly about a touchy subject which people are avoiding in discussions with others and even to themselves: the debts. How? By bringing to the forefront emotions and negative feelings associated with financial problems with an empathetic and solution oriented approach, focusing on proving debts should not be allowed to define a person and that they can be overcome.