Krispy Kreme: Sweet Support for COVID-19 Vaccinations

Krispy Kreme, a doughnut company, launched a campaign in the US to secure a leadership position, implement a brand action, and reinforce the brand purpose.

Assignment Description (including Challenge)

At the beginning of the COVID-19 pandemic, marketers faced the unprecedented challenge of retreating to conserve budgets or bravely embracing the new business landscape. Krispy Kreme and its AOR FleishmanHillard...

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