Krispy Kreme: Sweet Support for COVID-19 Vaccinations

Krispy Kreme, a doughnut company, launched a campaign in the US to secure a leadership position, implement a brand action, and reinforce the brand purpose.

Assignment Description (including Challenge)

At the beginning of the COVID-19 pandemic, marketers faced the unprecedented challenge of retreating to conserve budgets or bravely embracing the new business landscape. Krispy Kreme and its AOR FleishmanHillard...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today