Campaign details
Brand: Krispy KremeAdvertiser: JAB Holding CompanyAgency: FleishmanHillard
Assignment Description (including Challenge)
When COVID-19 emerged in the U.S. in early March 2020, businesses faced terrifying and paralyzing unknowns from the never-before-experienced pandemic. How do we keep employees safe? How will consumers react? What operating innovations will be needed to remain open? Will our business survive? As business leaders addressed operational overhauls, marketers faced a different challenge: to retreat and conserve budgets or embrace the new environment. Krispy Kreme Doughnuts and FleishmanHillard - the brand's single integrated PR, creative, social media and advertising AOR -...