Krispy Kreme: Giving Graduates Their “Senior Moment” During a Pandemic

Krispy Kreme, a doughnut brand, launched its Graduate Dozen campaign to target high school graduates in the US who had been robbed of their graduation ceremony by the COVID-19 pandemic.

Campaign details

Brand: Krispy Kreme Advertiser: JAB Holding Company Agency: FleishmanHillard

Assignment Description (including Challenge)

When COVID-19 emerged in the U.S. in early March 2020, businesses faced terrifying and paralyzing unknowns from the

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