Campaign Brief

BRIEF

Ghana is growing fast with a wealth of natural resources and a rapidly expanding oil and gas industry yet the economy has struggled to find jobs for young people, despite relatively high education levels. As the company that kickstarted the oil boom in the country,

Dallas-based Kosmos Energy sought to advance its long-term social license to operate in Ghana by investing in a social impact program that could deliver real change. Drawing on its entrepreneurial heritage of doing things differently in Ghana, Kosmos wanted to carve out a thought-leadership position that made the company synonymous with innovation. After detailed market analysis, it became clear that kickstarting innovation in the agriculture sector could have the biggest impact for the economy and young jobs.

Kosmos Energy Ghana (KEG) therefore created the Kosmos Innovation Center (KIC), a new Corporate Social Impact initiative to help diversify the Ghanaian economy beyond oil and gas. The KIC's flagship program, the AgriTech Challenge, involves six months of competition and 12 months of paid-for incubation that supports entrepreneurs to identify the market opportunities that can reinvigorate the Ghanaian agriculture industry using new technologies.