Campaign details

Brand: Korn Ferry
Agency: Man Bites Dog

The Challenge

Korn Ferry, the global executive search firm, acquired management consultancy, Hay Group, as part of its strategy to create a comprehensive people and organisational consultancy firm.

Korn Ferry challenged Man Bites Dog to create a global C-Suite thought leadership campaign that would reinforce the new organisational consultancy's uniquely broad talent capability and elevate its position from transactional headhunter to strategic advisor leading thought on the issues that matter.

Competition for C-Suite attention has never been so intense. The threat of disruptive innovation has elevated technology to the top of the Boardroom agenda, and relegated talent to the bottom. With headlines across the world proclaiming that AI will lead to significant job losses, Man Bites Dog's research showed that business leaders now believe that technology is more valuable to their organisation than people.