Kodansha: Cosplay Encyclopedia

Kodansha, a Japanese publishing company, increased sales and interest in its animal biodiversity publication in Japan by launching an interactive exhibit in a local museum.

Campaign details

Brand: KodanshaAgency: Dentsu Inc

Summary

Cosplay Encyclopedia contributed to changing the relationship between children and nature. Sustainable development is more valued and required nowadays considering the current situation that our whole globe faces various environmental problems. By transforming the way of enjoying animal encyclopedia from reading to WEARING, we made it possible for children to feel a realistic animal life which would remind them of the importance of biodiversity conservation. As we are now receiving offers for opening exhibitions from all over the world, Cosplay Encyclopedia would expand globally and possible to change our global...

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