Kaspersky Lab: Mission - Save the World

Kaspersky Lab, a cybersecurity company, had to shield itself from allegations of spying by providing credible interviews with the CEO to the press in Mexico and Brazil.

Campaign details

Brand: Kaspersky LabAgency: JeffreyGroup

Mission Save the World

Kaspersky Lab is one of the world's largest privately owned cybersecurity companies operating in more than 200 countries and territories. Its ultimate mission - to "save the world" - speaks to the serious nature of the global threats to cybersecurity that impact all aspects of modern life, as well as the company's commitment to making cyberspace safer and to protect what matters most to people. This vision unites the company's business goals.

Kaspersky Lab products protect over 400 million users, including 270,000 corporate clients.

In 2017, Kaspersky...

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