'Julieta' CASMU electronic medical history

CASMU, a healthcare services brand, designed a holistic communications campaign to introduce its new digital medical records to Uruguayans.

Campaign details

Advertiser: CASMU Brand: CASMU Agency: Improfit

This article has been translated from Spanish using Google Translate. Download the original here.


In 2014, the Uruguayan government declared an electronic medical record mandatory for all medical institutions in the country (up to that time it was in writing). The unclear writing, the dispersion of documents, among other points, impeded an exhaus

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