JSC 'Ukrainian railways': Ukraine WOW

Ukrainian Railways, a rail transport company, created an exhibition in a disused luggage compartment in a train station to celebrate Railway Worker Day and promote travelling to and across the Ukraine by train.

Challenge

Being Ukraine's largest transport company, Ukrainian Railways' media terrain is based on lots of negative feedback. Despite the fact that the company gives much effort to update its rolling stock, open new routes while gaining huge profits, the old corruption scandals impact its overall public perception. In addition, the 4,000 passenger cars left behind from the Soviet times is the fleet that cannot be completely updated as quickly as the passengers would like.

Annually, on November 4, Ukrainian Railways, Ukraine's employer number 1 (with over 260,000 employees) celebrates the Railway Worker Day. Private concerts and banquets have been held...

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