Johnson & Johnson: J&J Takes Over #JPM17

Johnson & Johnson, a pharmaceutical and consumer packaged goods manufacturing company, launched a campaign in the US to raise brand awareness and perception, and establish itself as the leading corporate voice connecting humanistic stories with medical innovation.

Campaign details

Advertiser: Johnson & JohnsonAgency: Marina Maher Communications (MMC)

Situation analysis

For the last 35 years, industry leaders, entrepreneurs, investors and media have converged in San Francisco for the J.P. Morgan (JPM) Healthcare Conference—the Super Bowl of biotech—to discuss the future of healthcare. Johnson & Johnson (J&J) has had a continued presence at this conference. But in 2017, J&J had an ambitious goal: unveil its new mission, "Health for Humanity," reinforcing how J&J is leading the way to profoundly change the trajectory of healthcare in every sphere it touches.

JPM is one of the life science...

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