Campaign details
Brand: Johnson & JohnsonAgency: Golin
Categories
- Geographic category: Greater China
- Practice area categories: Integrated Marketing, Influencer Marketing, Consumer Marketing (New Product)
- Industry Sectors: Fashion & Beauty
The assignment
Dr.Ci:Labo (DCL) is a Japanese cosmeceutical brand, created in Japan in 1995. It has a cult following in Japan. Johnson & Johnson acquired the brand in 2016 and planned to sell it outside Japan for the first time, making it a new product to the region it tasked our agency with, Greater China.
Objectives:
- Elevate storytelling to an emotional level while reinforcing the brand's values – Simple,...