Campaign details

Advertiser: Johnson & Johnson
Agency: Marina Maher Communications (MMC)

Situation analysis

For the last 35 years, industry leaders, entrepreneurs, investors and media have converged in San Francisco for the J.P. Morgan (JPM) Healthcare Conference—the Super Bowl of biotech—to discuss the future of healthcare. Johnson & Johnson (J&J) has had a continued presence at this conference. But in 2017, J&J had an ambitious goal: unveil its new mission, "Health for Humanity," reinforcing how J&J is leading the way to profoundly change the trajectory of healthcare in every sphere it touches.

JPM is one of the life science industry's largest conferences, attended by more than 9,000 executives and 450+ companies, all posturing for attention from attendees onsite and online. To ensure J&J was heard by its targeted audiences, we needed the right messages and the right strategy to make content compelling and sharable.