Campaign details

Agency: PR Pundit Public Relations
Brand: Jo Malone London

Overview

The introduction of Jo Malone London's India inspired cologne intense - jasmine sambac & marigold (born in India with deep roots in local culture and tradition) in April 2018, offered a powerful, unique storytelling opportunity - inspiring us to deliver an unconventional fragrance launch fused with some of the brand's unexpected signature twists!

A scented adventure was designed to dive into the heart of the scent's inspiration - a colourfully chaotic Indian flower market!

Over 25 curated influencers and beauty editors journeyed with global education director, Chris Wyatt and local flower expert, Nazneen Jehangir to discover and learn about the types of jasmine and marigold, its cultural significance in rituals and use in perfumery. a jasmine floral crown was gifted as a sentimental memento to lend emotional and visual virality to the storytelling.