Jetblue parties with papi

JetBlue, an airline company, launched a celebratory communications campaign to mark the retirement of an important baseball player in the US.

Campaign details

Advertiser: JetBlueBrand: JetBlueAgency: MullenLoweCountry: United States

JetBlue's commitment to Boston

  • JetBlue has invested in the Boston community since 2005 when they started their operations with only 30 crewmembers. Seeing potential in the Boston market which is among the largest in the U.S., JetBlue consistently grew its customer base by tapping into the travel needs of Bostonians who had long been underserved by other airlines.
  • JetBlue has given Boston an affordable, award-winning choice for travel to more than 60 nonstop destinations and offering 140 peak day departures with plans to increase to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands