JetBlue: Bites at 30,000 Feet

JetBlue, an airline brand, created an influencer outreach campaign in the US to promote JetBlue Mint, its new, premium, in-flight experience.

Campaign details

Advertiser: JetBlueAgency: MullenLowe U.S.

Highlighting JetBlue's exceptional eats

JetBlue has long stood out as a leader among airlines for food and beverage options thanks to its artisanal blue chips and unlimited free snacks on-board.

To showcase JetBlue's curated on-board options and to highlight the exciting new partnerships and innovations in Mint, JetBlue's premiere front of cabin experience, we developed a robust influencer outreach strategy to engage influencers and organically promote the airline's in-flight offerings.

Throughout the year, we aimed to:

  • Reinforce JetBlue as a leader in food and beverage offerings.
  • Showcase the total onboard experience...

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