Janssen Asia Pacific: Taking mental health out of the shadows – Launching the Asia Pacific integration index

Pharmaceutical company Janssen launched an index to measure how successfully governments in the Asia Pacific region were addressing mental ill health, and used PR to raise awareness of the issue.

Campaign details

Advertiser: Janssen Asia Pacific Brand: Janssen Asia Pacific Agency: Weber ShandwickCountry: Asia Pacific

Situation analysis

In Asia Pacifc (AP), mental illness is the second largest contributor to years lost due to disability, affecting as much as 20% of adults each year. Despite these shocking figures, people living with mental illness in AP often face a grim reality: limited access to effective treatments, lack of non-medical services and mental health professionals, under-resourced hospitals and, in some countries, human rights abuses.

The situation is not new to Janssen, whose legacy in tackling some...

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