Janssen Slovakia: The Cost of Bad Mental Health

Janssen, a pharmaceutical brand, changed perceptions surrounding mental health in Slovakia by getting its brand ambassador to reveal his mental health diagnosis on a popular talent show and encourage people to speak out.

Context

  1. Indifference best describes mental health in Slovakia. Mental diseases go hand in hand with strong stigma and the public considers them a normal part of life.
  2. Slovak media mostly use negative connotations to write about mental diseases and the

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