Jameson gives promising musicians a shot

Jameson, an Irish whiskey brand, launched a campaign in the US to increase brand loyalty and authenticity.

Campaign details

Advertiser: Pernod Ricard USA / Jameson Irish Whiskey Agency: Ketchum

Situation analysis

Loyalty is a crucial ingredient in the world of distilled spirits, and Jameson Irish Whiskey has earned a lot of it on the way to an 80% market share. But each new generation likes to create loyalties of its own, and that's where the craft distillery

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