ITC: WOW – Saving India from six Chandigarh-equivalent landfill sites

ITC Limited, a multinational conglomerate, reduced the amount of waste going to landfill in India by launching the Wellbeing out of Waste (WOW) initiative that spreads awareness about the need to address this problem.

Situational Analysis

Urban India is literally drowning in its waste; 81% of municipal solid waste is sent to landfills every day; ITC's Wellbeing out of Waste – WOW – initiative, spreads awareness about waste segregation and creates an ecosystem for s

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