Campaign details

Brand: inwi
Agency: PR Media

The challenge

inwi launches a new application named Coach'in. It allows people to create sport events and invite other users to join and practice together. The challenge was to create a hype around the application and recruit a maximum of users at the launch.

Project mission/execution

Suggest a digital activation which involves influencers who will download the app, create a sport event and invite their fans to join for practicing together activities such: football, cross-fit, yoga and dance.

Notre Value

Identify the right influencers who are able to:

  • support a sport activity and have a 'sporty lifestyle'
  • create the hype around the application and make a maximum of users downloading it
  • produce a quality content to broadcast on client's social platforms to increase the visibility of the app and the brand love

Notre Plus

  • Increase number of downloads of the app
  • More than 2.5 million fans reached through influencers communities
  • More than hundred of thousand interactions on videos posted of social networks
  • More than one million views for created video content