Agency: PR Media
inwi launches a new application named Coach'in. It allows people to create sport events and invite other users to join and practice together. The challenge was to create a hype around the application and recruit a maximum of users at the launch.
Suggest a digital activation which involves influencers who will download the app, create a sport event and invite their fans to join for practicing together activities such: football, cross-fit, yoga and dance.
Identify the right influencers who are able to:
- support a sport activity and have a 'sporty lifestyle'
- create the hype around the application and make a maximum of users downloading it
- produce a quality content to broadcast on client's social platforms to increase the visibility of the app and the brand love
- Increase number of downloads of the app
- More than 2.5 million fans reached through influencers communities
- More than hundred of thousand interactions on videos posted of social networks
- More than one million views for created video content