Investec: Challenging your appetite for risk with the launch of 'Click & Investaurant'

Investec Click & Invest, an online investment management company, launched the Click & Investaurant campaign in the UK to increase brand awareness and preference.

Campaign details

Brand: InvestecAgency: Frank PR

The Challenge

  • Raise awareness of Investec's new direct-to-consumer investment online platform Click & Invest
  • Reach a broader audience previously untapped by the Wealth Management industry
  • Highlight the five levels of risk associated with the innovative online functionality of Click & Invest, designed to make investment more accessible to traditional audiences
  • Showcase the product's point of difference in the market place, which not only offers a robo- advice service to customers but couples it with over 180 years of financial expertise

Background

Investec, challenged the Frank team to launch the brand's new...

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