Campaign details

Brand: Intel
Agency: Burson-Marsteller

Intel creates technologies that enable amazing experiences, enriching people's lives

Technology must serve people. It must: Make work easier, get friends and family closer and allow an unprecedented level of collaboration and the creation of positive experiences.

What?

From this guiding principle, and with the advent of Virtual Reality and Augmented Reality technologies, Intel wanted to show how technology can positively influence people's lives.

We wanted to show how technology, creativity and empathy could work together to create amazing experiences for people from all walks of life.

This work underscores Intel's brand promise and the benefits such technologies can promote. Beyond that, it brings joy to a community that is often overlooked.

How?

In partnership with Razoes para Acreditar (Reasons to Believe), a leading voice in sharing inspirational stories about people and brands trying to change the world for the better, Burson-Marsteller created a series of content using VR to bring joy to elderly people.