Intel: Envisioning Hope for Autism

Intel, a technology company, raised sales and awareness of its VR installation for helping treat Autistic children in China by telling the stories from parents of Autistic children and demonstrating how it works.

Campaign details

Brand: IntelAgency: Ogilvy Beijing

Situation analysis

More than 3 million children in China under age 14 have autism, but due to extremely low rates of awareness about the disorder, a mere 1.3% of them - barely 39,000 children - are diagnosed and receive adequate treatment.

In 2017, Intel and Invision together developed a VR experience installation to help provide therapy to autistic children, allowing them to go through a series of multisensory exercises to improve their visual recognition and social interaction abilities. This new technology held the potential to bring standardized, accessible treatment to countless...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands