Innis & Gun: Sky.P.A.

Innis & Gunn, a craft brewery in Edinburgh, UK, used PR and social media content in a crowdfunding campaign.

Campaign details

Advertiser: Innis & GunBrand: Innis & GunAgency: Manifest LDNCountry: United Kingdom

Introduction

Innis & Gunn, an independent craft brewery based in Edinburgh, was looking for a campaign to launch its equity crowdfunding effort (AdventureCapital™) and raise awareness of its commitment to pushing the boundaries of the beer industry through innovation and technology. The creative response Manifest presented back played true to the brand's communication strategy of 'Education through Experimentation' and provided an authentic communication platform that smashed the investment target of £1m within 72 hours and helped raise more than double...

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