1. The Challenge for Inmarsat Aviation
Re-writing the business case for investing in Wi-Fi in the sky
In a world dominated by an 'always-on' culture, the one remaining place that consumers are cut off from the connected world is on a plane. The adoption of connectivity in the cabin has been patchy and inconsistent, however, changing consumer habits and behaviour means the need for airlines to adopt a digital mindset is becoming more urgent.
Airlines have struggled to understand the business case for investing in inflight connectivity (IFC) and don't trust that the service can pay for itself through monetising...