Inmarsat Aviation: Sky High Economics

Inmarsat, a mobile satellite company, promoted its brand globally by launching research with the London School of Economics which showed how much revenue in flight connectivity (IFC) can bring to airlines.

1. The Challenge for Inmarsat Aviation

Re-writing the business case for investing in Wi-Fi in the sky

In a world dominated by an 'always-on' culture, the one remaining place that consumers are cut off from the connected world is on a plane. The adoptio

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