Campaign details
Advertiser: InfinitiBrand: InfinitiAgency: Four CommunicationsCountry: Middle East
Campaign overview
THE CONTEXT
In June 2015, Infiniti and Four Communications launched the all new Infiniti Q70 sedan in the Middle East under the campaign banner "For Those With Drive." The high profile launch lead to great results and we wanted to make sure that this momentum continued.
THE CAMPAIGN
This is when we launched 'Infiniti Speed Pitching' — an integrated consumer campaign that celebrated and rewarded young entrepreneurs in the region who embodied Infiniti's brand values – human-centric, daring and forward.
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