Infiniti speed pitching

Infiniti, a luxury car brand, increased sales by launching a competition-led campaign that got UAE's emerging entrepreneurs pitching new business ideas while riding an infinity car down a race track.

Campaign details

Advertiser: InfinitiBrand: InfinitiAgency: Four CommunicationsCountry: Middle East

Campaign overview

THE CONTEXT

In June 2015, Infiniti and Four Communications launched the all new Infiniti Q70 sedan in the Middle East under the campaign banner "For Those With Drive." The high profile launch lead to great results and we wanted to make sure that this momentum continued.

THE CAMPAIGN

This is when we launched 'Infiniti Speed Pitching' — an integrated consumer campaign that celebrated and rewarded young entrepreneurs in the region who embodied Infiniti's brand values – human-centric, daring and forward.

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