Indigo Technologies: How EV startup Indigo Technologies caught the wave of Boston’s new tech buzz

Indigo Technologies, an electronic vehicle start-up, increased awareness of its brand in the US by launching an open house event for key media that allowed them to experience the magic of electronic vehicles for themselves.

Key Matrix

The client

Indigo Technologies

The mission

Get major media to cover an EV startup during COVID by pushing its connections to the local tech scene

Key results (the wins)

Key media focused on Indigo as an example of Boston's burgeoning tech scene, which in turns helped to legitimate the startup's place in the crowded EV space.

Turned difficulties like the inability of journalists to travel during COVID and having only a single test vehicle into positives.

A multi-page print feature (including a front page snippet) in the Boston Globe.

About Indigo

Indigo Technologies is designing an...

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