Indian Medical Association: United to end TB

Indian Medical Association, a national voluntary organisation of doctors, launched a series of videos in India to raise awareness for tuberculosis (TB), a disease that often is misdiagnosed or not diagnosed at all.

Background

India has been battling the ancient scourge of Tuberculosis (TB) for a long, long time. Two persons die due to TB in India every three minutes. Seen as a taboo, the absence of open conversation and even denial have led to high mortality rates. The Indian government declared TB a notifiable disease in 2012 - a move supported by the not-for-profit Indian Medical Association (IMA). Under this, the entire medical eco-system - comprising doctors and pharmacists - was mandated to immediately update the details of any and every new TB patient. However, this was easier said than done as...

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