Background

We've been eating meat since we lived in caves and today, meat is still the centrepiece for some of our most memorable moments together. But using animals to make meat is a prehistoric and destructive technology. Animal agriculture occupies almost half the land on earth, consumes a quarter of our freshwater and destroys our ecosystems. Introducing Impossible Foods, Silicon Valley's break out food tech start up, making meat using plants, so that we never have to be over reliant on animals again.

Impossible's launch product, the Impossible Burger, is a plant-based meat that bleeds, handles, cooks and tastes like the beef so many of us crave, but is made from soy protein and Impossible's secret ingredient, heme, and therefore has a much lighter environmental footprint than meat from animals.

Sold only through restaurants (Impossible is not yet available through retail channels), Impossible is on a mission to change Singaporean's perception of meat substitutes. Oh, and save the best planet in the known universe while they're at it.

The Challenge