Illinois Department of Human Services: Illinois Census

The Illinois Department of Human Services, a department of the Illinois state government in the US, increased response rates for the 2020 census in Illinois, particularly among previously hard-to-count populations.

Campaign details

Brand: Illinois Department of Human Services Advertiser: Illinois Department of Human Services Agency: Kivvit

This is Illinois' Census Story.

We worked with the Illinois Department of Human Services (IDHS) to manage its multimillion-dollar campaign to increase response rates for the 2020 Census in Illinois, particularly aimed at hard-to-count (HTC) populations. The campaign drove engagemen

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands