Illinois Department of Health: On the fence

All In Illinois, an American public health campaign, focused on a key target group with a series of featured interviews that contributed to a lift in vaccine uptake.
If you're on the fence get vaccinated

One year into the global vaccination campaign, a new challenge emerged: how to overcome Covid fatigue and lingering fears about the vaccine fueled by disinformation.

While there were some people who would never get vaccinated, we found about 1 in 5 of the Illinois population who were on the fence. That was three vaccination campaigns in, with the holiday season and a new year with new challenges ahead.

The "Moveable Middle", as we called them, had a variety of hesitancies leaving them unvaccinated — a range of reasons as diverse as the state....

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