IKEA Romania: Equality Works Better

IKEA, the multinational furniture company, promoted gender equality in Romania to increase reach in the country.

Why is this Campaign Worthy of an Award?

What do you do when Gender Equality is a problem in your country, but nobody speaks about it? You get up there and become the voice that starts a movement!

IKEA believes that everyone wins when all people are offered equal opportunities for development, no matter their gender or social status. Equality does not come with a sacrifice. It's not an act of pity or charity, and it doesn't mean giving anythin

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