IKEA: Ciao 2020

IKEA, a flat-pack furniture brand, launched a therapeutic Christmas campaign for its employees in Spain to see off the year 2020.

Context

Christmas is a time of year when we take stock of the previous 12 months and get ready to celebrate the year ahead. There is no denying that 2020 was a very bad year.

2020 was defined by the pandemic and, to a greater or lesser degree, brought difficult months in terms of both our professional and personal lives. The exhaustion, disillusion, uncertainty and anxiety caused by the pandemic affected us all.

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