Iceland: #toocoolforplastics

Iceland, a supermarket chain, launched the #toocoolforplastics campaign in the UK to raise awareness of its removal of plastic packaging from all own brand products.

Campaign details

Brand: IcelandAgency: Weber Shandwick

Summary

Iceland is the first supermarket in the world to commit to removing plastic packaging from all own brand products and the #toocoolforplastics campaign made this critical, anti-plastic move more...