Iceland Foods Ltd: The Christmas advert that never was

Iceland, the frozen foods supermarket, ran an integrated media campaign to communicate its ban on palm oil and to show its Christmas TV ad, which had been banned from TV.

Campaign details

Brand: Iceland Foods LtdAgency: Weber Shandwick

Summary

Each year, UK retailers battle it out for their Christmas adverts to create more buzz than any other. So when your carefully honed and environmentally meaningful ad, designed to stand out amongst the chatter of Christmas consumerism gets banned, what do you do? In keeping with its on-going commitment to the environment, family-run frozen foods supermarket Iceland had elected to use 'Rang-tan' - a short film developed by Greenpeace explaining the devastating deforestation caused as a result of palm oil production - as their Christmas advert.The 90-second...

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