IBM: Taking blockchain from geekdom to game changer

IBM, a multinational technology company, used PR to launch its campaign in the US to raise awareness of the broad applications of blockchain and its role across industries.

Campaign details

Brand: IBM Agency: Ketchum

Challenge

Technology's Best-Kept Secret

Blockchain – the technology that fundamentally changes the way businesses conduct transactions – is now so mainstream that it has been covered by outlets from USA Today to The New York Times.

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