Hyundai: Heals on wheels

Hyundai Motor Group, an automotive brand, developed and installed AI technology into vehicles through the iCAREcar Project to help abused children and psychotherapists.


Challenge, Objectives, Strategy

From 2015 to 2020, the number of domestic child abuse cases increased rapidly, especially the rate of child abuse by parents during childhood was 82.1%. Due to the lack of independent space in the home and the difficulty of finding appropriate outside locations, many cases of home consultation and treatment progressed in a vehicle, resulting in complaints such as the narrowness of the space and the difficulty in using audiovisual materials.

To solve these difficulties, Hyundai Motor Group has been supporting general vehicles through the iCAREcar Project since 2014 (iCAREcar 1.0, about 15 units per year)....

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