Campaign details

Brand: Huawei
Agency: MSL Italia

A GREAT DREAM: PUTTING HUMAN WORLD IN COMMUNICATION WITH THE ANIMAL WORLD THROUGH AI

We started with a great dream: overcome the limits of technology, putting the human world in communication with the animal world through AI of HUAWEI Mate 20 Pro.

AI is a technology perceived as a way to empower humans with higher intelligence, allowing them to do things we never thought could be possible however it is often perceived as cold, inhuman and far from everyday reality. In order to be perceived AI as warm, we leveraged a symbol of wisdom that touch everybody's heart: whales, the larger animals on Earth. For the first time, we will empower humanity to communicate with whales thanks to the new HUAWEI Mate 20 Pro, translating their songs in a language universally understandable: music.

"The Frequency of Love" is a unique experimental project that goes where no one has ever dared: for the first time we create a connection between man, technology and nature, through the universal language of music.