Huawei CBG: One ramadan

Huawei, the technology company, promoted its new smartphone model in the Middle East during Ramadan with a photo-based social media campaign.

Campaign details

Advertiser: Huawei CBGBrand: Huawei CBGAgency: Memac Ogilvy Public RelationsCountry: Middle East

Situation Analysis

In 2016, our client Huawei Arabia tasked us with launching a Ramadan campaign for its newly-released photography-focused flagship device, the Huawei P9 Plus. The device had just launched in the GCC, but when we searched for mentions of it online, we were hard-pressed to find any conversation about it in the market.

We had two directives: the first was to convey the capabilities of the P9 Plus's camera, which consumers were not aware of. The second was to...

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