Campaign details
Brand: HuaweiAgency: Mischief PR
Summary
Huawei managed to insert itself into one of the biggest cultural conversations of the year - the World Cup - creating one of the biggest memes of the competition, despite not being an official World Cup sponsor The World Cup is a heavily guarded entity for a brand to get cut through it needs to spend thousands on becoming an official sponsor - we didn't. We did it in style, creating a special 'It's Coming Home' waistcoat that took the brand from tech titles to national news, generating the level...