Huawei: Waistcoat's Coming Home

Mobile phone brand Huawei created a social media campaign around England football manager Gareth Southgate’s waistcoat to generate mass awareness of the brand in the UK during the FIFA World Cup 2018.

Campaign details

Brand: HuaweiAgency: Mischief PR

Summary

Huawei managed to insert itself into one of the biggest cultural conversations of the year - the World Cup - creating one of the biggest memes of the competition, despite not being an official World Cup sponsor The World Cup is a heavily guarded entity for a brand to get cut through it needs to spend thousands on becoming an official sponsor - we didn't. We did it in style, creating a special 'It's Coming Home' waistcoat that took the brand from tech titles to national news, generating the level...

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