Campaign details
Brand: HSBC UKAgency: Weber Shandwick
Summary
In an age of fake news, consumer fraud and declining trust, it is a bold move by any brand, let alone a leading retail Bank, to deliberately mislead customers in an effort to draw attention to a particular issue. HSBC UK, however, felt it was worth the gamble to increase customer understanding of the dangers of cyber-crime.
Consumers cite digital fraud as a key concern – and yet understanding about the increasingly sophisticated methods being used by fraudsters is low. With fraud dramatically peaking during Christmas, the Bank was...