HSBC: #ThisIsMyCNY: A Fresh Perspective on Chinese New Year Traditions

HSBC, a bank, launched a documentary series on Facebook Stories in China that followed millennials leading up to Lunar New Year.

Market Situation

Millennials in Hong Kong are sometimes unfairly perceived as having a lackadaisical outlook towards traditions. But, in truth, millennials care a lot; they just have their own way of showing it. In fact, the modern world calls for us to...