H&R Block takes the sticker shock out of the ACA

H&R Block, a tax preparation service in the US, used PR to market its expertise of the Affordable Care Act (ACA) during the 2015 inaugural tax season.

Campaign details

Advertiser: H&R BlockAgency: Ketchum

Background: Have Taxes Gone Wild?

Will the Affordable Care Act (ACA) eat my tax refund? In 2015, consumers flocked to H&R Block to learn the answer. Last tax season, tax filing grew more complicated than usual with the arrival of the ACA. With it came the biggest tax code changes in decades—along with mandates, penalties, exemptions, exchanges and health insurance subsidies.

H&R Block, the nation's largest tax preparer, wanted to find a way to ease the pain for the 30 million filers impacted by the ACA during the law's inaugural tax...

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