H&R Block takes the sticker shock out of the ACA

H&R Block, a tax preparation service in the US, used PR to market its expertise of the Affordable Care Act (ACA) during the 2015 inaugural tax season.

Campaign details

Advertiser: H&R BlockAgency: Ketchum

Background: Have Taxes Gone Wild?

Will the Affordable Care Act (ACA) eat my tax refund? In 2015, consumers flocked to H&R Block to learn the answer. Last tax season, tax filing grew more complicated...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today