Campaign details
Brand: Hewlett Packard EnterpriseAgency: Interfuse Communications, a Ketchum Company
Situation analysis: The value of a Mars-shot
One year after Hewlett-Packard’s historic separation, the newly formed Hewlett Packard Enterprise (HPE), a B2B technology leader, saw a critical gap emerging. While the company retained a strong overall reputation, stakeholders, from investors to customers and even employees, were not equating HPE with innovation or the advanced technologies that would drive the future – from Artificial Intelligence (AI) to computing platforms designed for big data. This was a blow to the successor of the fabled company founded nearly 80...