HPE Takes Its Mars-shot

Hewlett Packard Enterprise (HPE), an IT, technology & enterprise company, launched a global educational campaign on the technology required to complete a mission to Mars, in order to improve brand perception.

Campaign details

Brand: Hewlett Packard EnterpriseAgency: Interfuse Communications, a Ketchum Company

Situation analysis: The value of a Mars-shot

One year after Hewlett-Packard’s historic separation, the newly formed Hewlett Packard Enterprise (HPE), a B2B technology leader, saw a critical gap emerging. While the company retained a strong overall reputation, stakeholders, from investors to customers and even employees, were not equating HPE with innovation or the advanced technologies that would drive the future – from Artificial Intelligence (AI) to computing platforms designed for big data. This was a blow to the successor of the fabled company founded nearly 80...

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