Situation Analysis
For the past two years, HP has reinforced the company's legacy promoting diversity and inclusion in its brand communications as part of HP's Reinvent Mindsets campaign - a series of films focused on unconscious bias in hiring. Each film identified a unique insight of key hiring communities - African American, women, LGBTQ and Latino - to position HP as an employer of choice and as a company who makes hiring decisions based only on talent.
Building on the success of the initial efforts, HP determined it was time to bring the spirit of this campaign to...