HP: Today's All-American Family and Unconscious Bias

HP, the software company, reinforced the company’s legacy of promoting diversity and inclusion in the US in its latest campaign featuring the ‘All-American Family Portrait’.

Situation Analysis

For the past two years, HP has reinforced the company's legacy promoting diversity and inclusion in its brand communications as part of HP's Reinvent Mindsets campaign - a series of films focused on unconscious bias in hiring. Each film identified a unique insight of key hiring communities - African American, women, LGBTQ and Latino - to position HP as an employer of choice and as a company who makes hiring decisions based only on talent.

Building on the success of the initial efforts, HP determined it was time to bring the spirit of this campaign to...

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